Google Workspace: Innovation Times Three
Innovation, by definition, is “a new idea, method or device.” In short, innovation means change—and not just any change, but a change for the better. The new Google Workspace is innovation times three. With the introduction of Google Workspace this month, three distinct areas of innovation stand out: new branding, new features and new pricing plans. And these changes are all for the better.
1. Branding: Goodbye, G Suite. Hello, Google Workspace.
While the new name is a mouthful (double the syllables), it is a positive change in a couple ways. First, it includes one of the world’s most valuable brands, “Google,” in the product name. Second, the product name is more descriptive and congruent with the digital and work transformation taking place—the work-from-anywhere culture.
2. Features: Everything you need to get anything done, now in one place.
If your organization currently uses Google Workspace, you most likely are in your Gmail throughout the day. Since this is where we spend much of our time, it makes sense to integrate features that help teams collaborate, such as Meet, Chat, Docs and Tasks. The announcement of Google Workspace also makes available the highly anticipated Integrated Workspace.
3. Plans: Improved SMB and Enterprise Plans
The new Google Workspace pricing plans show Google’s continued commitment to both the SMB and Enterprise. The major change with the new plans is a clear distinction between SMB and Enterprise options. SMB plans are now limited to a maximum of 300 users, while Enterprise plans have no minimum or maximum user limits. The following table illustrates the price ranges across both categories.
Business and Enterprise plans include your favorite applications
Essentials plans are available for collaboration with your existing mail and calendar.
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