Common Mistakes with Mapping Platforms
Google Blog #2: Choosing a Platform Incapable of Solving Your Problems


Date: September 6, 2018
Author: Chris Morabito

Welcome to the second blog of my series, Common Mistakes with Mapping Platforms. Today, I am focusing on how you can select a platform that can solve your organization’s unique problems.

Every mapping platform provides its own unique set of processes and tools. It makes sense, then, that if a platform’s toolbox doesn’t have the right tool for your job, you will not see improvements in functionality, efficiency or accuracy. Before making a platform selection, think critically about your tasks and develop a list of requirements to evaluate the capability of candidate platforms to effectively meet your needs. Begin by asking these key questions:

  • Do you need to provide critical information such as address validation, drive times or points of interest?
  • Do you want to integrate with your own data services, or do you need a platform that can host spatial data for you?

The Google Difference
The Google Maps platform is uniquely suited to solving some of the most challenging problems facing businesses today. From accurate and consistent addressing to advanced route optimization, fleet management and site selection, Google’s powerful APIs provide innovative solutions based on location intelligence.

How Woolpert Fits In
Woolpert understands the comparative advantages of a wide variety of geospatial technologies. We examine our clients’ requirements and determine the right product (or combination of products) for empowering you to achieve your goals.

Interested in learning more? Contact us for a copy of our latest guide, Three Common Mistakes Senior Leaders Make with Mapping Platforms.

See you next week for the final blog in our series, Prioritizing Cost Over Value.


Chris Morabito

Chris Morabito is a software engineer who found a passion for maps early in his career as a computer scientist. He contributes to many R&D projects at Woolpert and specializes in building innovative geospatial solutions that leverage a variety of technologies. Chris keeps his finger on the pulse of the latest geospatial software—especially in the open-source community. He serves our Google Maps team as a development specialist and is a certified Google Cloud Professional. When he’s not coding, Chris loves to cook and makes a killer cinnamon roll!


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